Over the past few weeks we have created and released a lyric video for The Racket – Push Your Luck (Demo). The Racket, managed by ourselves at Culture City, are a four piece band from Widnes. Since joining us they have released their debut single Faded Days through our partnership with Klee Music. As well as selling out their own headline shows in Liverpool and Manchester, they have supported Louis Berry for several dates on his own UK tour. At the start of this year The Racket were tipped as one of This Feelings Big In 2018 and have most recently gone on to announce their own headline UK tour.
During the planning stage we looked through several different styles of lyric videos for inspiration, and whilst some were visually impressive, they were not the style of video that we wanted. The video that actually gave us some inspiration towards the look we wanted was from the opening sequence of a film called 'The Final Year', a documentary about President Obama's final year in office. In the film they used lots of narration whilst the text appeared on screen, accompanied with an assortment of related images and videos. This style was simple, effective and what we felt, best suited the lyric video we were trying to make. There are also sections in the opening of this documentary that have no text appear and just rely on visuals to keep the audience engaged. This was also something we were looking into as during the song there are some instrumental sections that had to be filled in with just images and video footage.
To create the video we used short clips from previous performances, rehearsals and days in the studio. All of the footage used in the video was taken by ourselves over the past year. As well as managing the band we also like to film and document everything the band does for occasions such as this. The images that can be seen throughout the video are either stills taken from our video footage or images captured by local photographers, John Johnson, John Hollingsworth and Tim Sheard. All of this content was added into the video with varying amounts of the same effects such as cropping, scaling, masking, colour tinting and movement added through key frames. To create the desired look, some clips had to be added several times, layered on top of one another, scaled and cropped in different ways to help give that 'split image' effect. We chose to keep the lyrics quite simple and just appear on screen when they are said, whilst also sticking with the colour scheme used throughout the rest of the video. We did test some other ways that the text might appear on screen such as fading in or as if it was written on the video, but in the end decided that simple suited the style of video best.
The video was initially released on The Racket Facebook page and has since been added to our own Culture City YouTube channel.
Take a look at the video below and check out The Racket across their social media ...
Words by Craig Southworth